The upcoming UN treaty presents an unprecedented opportunity to address the global plastic pollution crisis systematically, with the introduction of universal regulations. Given that Micro-, Small-, and Medium-sized Enterprises (MSMEs) make up 90% of businesses worldwide, it is imperative that this treaty comprehensively considers their perspectives and needs in shaping global rules.

Recognizing this imperative, the Ellen MacArthur Foundation and WWF undertook a pivotal study to evaluate the potential impact of a robust, legally binding global plastics treaty on MSMEs.

The findings of the study underscore a significant consensus among MSMEs in favor of stringent global regulations aimed at mitigating the plastic pollution crisis. This broad support should embolden policymakers to craft an ambitious treaty that not only addresses environmental concerns but also safeguards the interests of MSMEs. Crucially, to ensure that MSMEs can effectively capitalize on anticipated benefits over time, the treaty must incorporate specific policy measures designed to support them in navigating the transition.

Our engagement with over 130 MSMEs shows that MSMEs view the treaty as an opportunity to level the playing field and drive innovation. The study suggests specific measures such as differentiated timelines, financial support, and capacity-building initiatives to help MSMEs transition effectively and participate actively in global efforts to end plastic pollution.