From recycling innovation to measurable environmental performance
Plastic recycling is about turning waste into a resource that can replace virgin materials without shifting environmental impacts elsewhere.
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Plastic recycling is about turning waste into a resource that can replace virgin materials without shifting environmental impacts elsewhere.
At the launch of the Microfiber Action Alliance this month, Patagonia’s Matt Dwyer said what many sustainability teams think privately. Brands are tired of flying around to “shiny three-letter acronym groups” to announce plans that nobody follows up on (Sourcing Journal, 6 October 2026).
Ginevra Oertel, PFN Scientific Committee member, explains why industrial microplastic emissions are hard to measure, why she wants them built into the management functions companies already run, and why she would act earlier still, at the design stage.
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