Green claims under scrutiny: Why granular plastic data is now a strategic imperative
A clear trend is emerging on both sides of the Atlantic: environmental claims are being held to higher standards, and plastics are in the spotlight. Earlier this month, Canada released new anti-greenwashing guidance under its Competition Act, explicitly targeting vague or misleading recyclability claims. Brands making statements like “100% recyclable” must now prove these claims […]
From growth to grounding: welcoming Arnaud Dauriat as Earth Action’s managing director
Earth Action welcomes Arnaud Dauriat as managing director to strengthen team leadership, scale impact, and support our next phase of sustainable growth.