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At the launch of the Microfiber Action Alliance this month, Patagonia’s Matt Dwyer said what many sustainability teams think privately. Brands are tired of flying around to “shiny three-letter acronym groups” to announce plans that nobody follows up on (Sourcing Journal, 6 October 2026).
Many companies want recognition for actions that reduce emissions outside their value chain. These actions do not show up in their carbon footprint as defined by the GHG Protocol: that inventory measures the emissions of an organisation and its value chain, and the effect of its decisions on other parties’ emissions is not part of it.
De nombreuses entreprises souhaitent valoriser des actions qui réduisent les émissions en dehors de leur chaîne de valeur. Ces actions n’apparaissent pas dans leur bilan carbone au sens du GHG Protocol : ce bilan mesure les émissions d’une organisation et de sa chaîne de valeur et l’effet de ses décisions sur les émissions des autres n’y figure pas.
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