“We do not need to work with the whole industry to have an impact — just those who will push at the start.”
In this interview, Sarah Perreard, EA’s co-founder, told Forbes why coordinated action beats isolated fixes: when brands, textile mills and governments move in production sequence rather than separately, the reductions compound instead of simply adding up. That compounding effect is central to how From Shedding to Solutions, EA’s new report with The Nature Conservancy, arrives at a 95% reduction potential in production-phase microfibre leakage by 2032.
“The science now tells us where the problem lies, how large it is, and that solutions exist,” Perreard adds. “The choice for every fashion brand is binary: lead the transition, or be led by it.”