Author : Romain Bosson & Marguerite Fauroux 

Clarify roles, enable collaboration, and remove barriers to action 

At Earth Action, we consistently observe the same challenge: many companies succeed in measuring their emissions but struggle to turn these diagnostics into actionable momentum, especially on Scope 3. Common barriers include diffuse responsibilities, complex value chains, and a lack of tools to coordinate stakeholders. 

Moving from strategy to execution requires a new approach. This involves clarifying roles and available levers, establishing collaborative frameworks, and using practical tools to make the transition tangible. 

In this spirit, Earth Action has developed for several metal construction companies the first steps of a collaborative digital tool that translates high-level objectives into concrete action toolkits. The concept is simple: make the abstract visible, structure the diffuse, and help teams move to action. 

Defining ambition with a simulation tool 

Climate action plans should not be mere lists of intentions. To act as true transformation levers, they must start with a clear and shared level of ambition: understanding the effort needed to achieve targets (set by law, market pressures, customer expectations…), visualizing the desired trajectory, and clarifying priorities. Without this clarity, it is difficult to know where to go, why, and at what pace. 

To support this, we integrated a trajectory simulation visual into the tool. 

The goal: identify how far each lever must be pushed to stay aligned with climate objectives. 

Our analysis focuses on four strategic axes: efficiency, reuse, material carbon intensity, and separability of construction elements. Users can adjust each lever — for example, increasing the share of reused or low-carbon materials — and observe the impact on the trajectory through 2050. The simulation makes the effort required explicit and allows teams to co-create a credible ambition level, showing what each axis contributes to emission reductions. 

From ambition to an action catalogue 

Once the direction is clear, the next step is translating these axes into concrete actions. To do this, Earth Action has developed a catalogue of operational actions to move from “what” to “how.” 

Each strategic axis — for instance, increasing reuse — is broken down into specific actions, such as integrating circular economy metrics into internal tools. 

Each action is documented to facilitate implementation: 

• Level of control (direct action, co-decision, influence), 

• Stakeholders to engage, 

• Existing example for inspiration, 

• Potential impact on the trajectory. 

This approach addresses recurring Scope 3 questions: where to start, with whom to act, and what is my scope for action? 

Beyond structuring actions, a shared digital tool also harmonizes action plans across the value chain. By visualizing goals, levers, and responsibilities, the tool helps identify collaboration opportunities and clarify roles — who leads, who co-decides, who influences. This alignment avoids dispersed efforts, creates a common language across teams and partners, and turns isolated initiatives into a structured collective strategy. 

Collaborative frameworks to foster ownership 

Beyond the tool and catalogue, the key is ensuring teams take ownership of the plan. 

In the future, this dynamic can be amplified with more integrated tools — for example, conversational AI assistants that help each team member understand, explore, and activate the levers relevant to them. The action plan then becomes a decision-making companion embedded in daily work, rather than a static document. 

Creating the conditions for success 

Regardless of format — simulator, catalogue, dashboard, or AI assistant — success depends on three conditions: 

• Clear governance of roles and decision-making 

• Shared objectives across teams and value chain partners 

• Rapid experimentation capacity to test, adjust, and scale up 

Aligning these dimensions enables organizations to transform their climate action plans into real drivers of change. 

Towards a new way of acting together 

Reinventing climate action plans means rethinking collaboration: clarifying who acts, their scope for action, and how to share learnings. It also means recognizing that data, technology, and digital tools are not goals in themselves but accelerators of ownership. 

At Earth Action, this conviction guides our work: designing approaches and tools that empower organizations, so each actor in the value chain can contribute, at their level, to the transition. 

Ready to turn your action plans into collaborative levers? 
Earth Action supports companies at every step of their climate journey — from defining levers to implementing action tools. 

Contact us: contact@e-a.earth