12 Must-Reads Ahead of INC-5.2: Essential insights for Treaty negotiators and observers

As negotiators and observers gather for the resumed fifth session of the Intergovernmental Negotiating Committee (INC-5.2), the momentum around a legally binding global plastics treaty is reaching a critical stage. With decisions looming on scope, obligations, financing, and implementation mechanisms, it is more important than ever to be grounded in the best available evidence and […]
Étude de cas – Softcar : faire de l’impact environnemental un levier stratégique de positionnement produit

Une vision commune, au service de la mobilité durable Chez Earth Action, nous collaborons avec les acteurs qui repensent les modèles établis. Softcar en fait partie : une entreprise à la croisée de l’innovation technologique et de l’engagement environnemental. Son ambition ? Concevoir un véhicule électrique 4 places, ultra-léger, réparable et bas carbone, pensé pour […]
Case Study – Softcar: Turning environmental impact into a strategic product positioning lever

A shared vision for sustainable mobility At Earth Action, we collaborate with pioneers who rethink the status quo. Softcar is one of them: a company at the intersection of technological innovation and environmental commitment. Its ambition? To design a four-seater electric vehicle that is ultra-light, repairable, low-carbon, and engineered to minimize its impact throughout the entire […]
INC‑5.2 : Side Events Planner

World Wildlife Fund (WWF) commissioned Earth Action (EA) to assess the global costs and benefits of banning and phasing out problematic plastic products to support WWF’s ongoing plastic advocacy efforts