Green claims under scrutiny: Why granular plastic data is now a strategic imperative 

A close-up of a dark blue recycling bin with a white recycling symbol in the center. Overlay text in bold white letters reads: “Plastic claims just got serious.” The image conveys urgency and scrutiny around recyclability claims in plastic use.

A clear trend is emerging on both sides of the Atlantic: environmental claims are being held to higher standards, and plastics are in the spotlight.  Earlier this month, Canada released new anti-greenwashing guidance under its Competition Act, explicitly targeting vague or misleading recyclability claims. Brands making statements like “100% recyclable” must now prove these claims […]

EA – Earth Action

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